Emma went live on 04.24.19, processing thousands of real bullying comments from social media. Her system was built to mirror the human brain, based on a study by King’s College London. After 3 days, Emma shut herself down—the electronic equivalent of a suicide.

Emma toured across schools in the U.S. bringing a comprehensive understanding of the silent signs of cyberbullying and its impact on mental health.

Cannes Lions 2019, Innovation Shortlist.