The return Visit: NYU Langone health
RETURNING PATIENTS TO A HEALTH sytem by treating fear
A hidden epidemic shadowed the pandemic. People were afraid to visit doctors.
The Return Visit fought back by treating fear, not just health. The Return Visit transformed how a health system communicated to address the fear of leaving home and generated rapid and reliable information to tackle the fear of misinformation. Ultimately driving 2.2 million new appointments. that would’ve otherwise taken place.
MM+M Awards 2022: Gold, Multichannel Campaign