SIckle Cell Ball -
Wilson + NY Presbyterian

The First BASKETBALL to SHINE A LIGHT on SICKLE CELL DISEASE.

A basketball with a single red crescent designed to represent a disease that impacts over 100,000 individuals in the U.S., particularly Black and Hispanic Americans. Launched in September 2024 for Sickle Cell Disease Awareness Month, the Sickle Ball made the disease a part of culture and conversation, starting with a feature in NBA2k25.

https://www.sicklecellball.com/

Bronze Cannes Lion 2025

Bronze Clio 2024

2.5k Sickle Cell Balls produced and distributed

NBA2k25 Sickle Cell Ball is officially part of the game

300M reach in just the first month

Featured By ESPN, The Red Cross, and more

CASE FILM

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