SIckle Cell Ball -
Wilson + NY Presbyterian

The First BASKETBALL to SHINE A LIGHT on SICKLE CELL DISEASE.

A basketball with a single red crescent designed to represent a disease that impacts over 100,000 individuals in the U.S., particularly Black and Hispanic Americans. Launched in September 2024 for Sickle Cell Disease Awareness Month, the Sickle Ball made the disease a part of culture and conversation, starting with a feature in NBA2k25.

https://www.sicklecellball.com/

Bronze at Clio Health 2025

2.5k Sickle Cell Balls produced and distributed

NBA2k Sickle Cell Ball is officially part of the game

~300M Reach in just the first month

Featured By ESPN, The Red Cross, and more.

CASE FILM

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