SIckle Cell Ball -
Wilson + NY Presbyterian
The First BASKETBALL to SHINE A LIGHT on SICKLE CELL DISEASE.
A basketball with a single red crescent designed to represent a disease that impacts over 100,000 individuals in the U.S., particularly Black and Hispanic Americans. Launched in September 2024 for Sickle Cell Disease Awareness Month, the Sickle Ball made the disease a part of culture and conversation, starting with a feature in NBA2k25.
https://www.sicklecellball.com/
Bronze at Clio Health 2025
2.5k Sickle Cell Balls produced and distributed
NBA2k Sickle Cell Ball is officially part of the game
~300M Reach in just the first month
Featured By ESPN, The Red Cross, and more.