A N.Y. MINUTE -
NYU Langone + NIke
Turning a stroke care unit into a F1 pit crew (2023 Superbowl Pregame spot)
We let viewers live a single minute in the shoes of nurses, EMTs, and doctors at NYU Langone—the #1 hospital in New York, as they deliver life-saving stroke treatment 10 minutes faster than anywhere else.
The film was part of the #TheBestOutcomes campaign that ran from 2021 - 2025, and saw NYU Langone become the #1 hospital in New York.
”So good it literally gave me chills.”
- Kim Carman, Director of Business Affairs, Nike
